ROOPSI GARMENTS WAS ESTABLISHED ON 25.11.1996 AS A 180 SQUARE FEET SHOP AT CHAKRADHAR NAGAR CHOWK, RAIGARH (CHHATTISGARH). THE DIRECTORS OF ROOPSI INSTITUTE, CHHAVIRAM DEWANGAN AND DOLNARAYAN DEWANGAN,  MANUFACTURED KOSA (A FORM OF SILK) AS PER THE BUSINESS THEY INHERITED FROM THEIR FATHER, LATE MR. SALIKRAM DEWANGAN AND DUE TO IT BEING THE MAIN OCCUPATION OF DEWANGAN COMMUNITY, RAIGARH CONSUMERS WERE GETTING THE BEST QUALITY PRODUCTS IN RESPECT OF KOSA TEXTILES. THE INSTITUTE WAS STARTED WITH THE AIM OF SUPPLYING KOSA CLOTHES.

THIS WORD “ROOPSI” IS BASICALLY BENGALI LANGUAGE, THAT SAYS, ANY BEAUTIFUL WOMAN IS CALLED “ROOPSI”. THE NAME “ROOPSI” IS ALSO NOT IT’S OWN NAME GIVEN BY THE OPERATORS OF THE INSTITUTE. THE NEWS WAS PUBLISHED TO THE EFFECT THAT CONSUMERS COULD DECIDE THE NAME OF THE SHOP THEMSELVES THROUGH LETTERS, MANY NAMES WERE SUGGESTED THROUGH LETTERS, ENVELOPES AND POSTCARDS TO NAME THE SHOP, IN WHICH ONE NAME WAS PROPOSED, “ “ROOPSI KOSA SAREE”. SINCE THIS NAME WAS SUITABLE FOR KOSA ATTIRE, THE INSTITUTE WAS STARTED WITH THE NAME OF “ROOPSI KOSA SAREE”.

WITH TIME, THE DEMAND FOR KOSA CLOTHES ALONG WITH OTHER FANCY CLOTHES STARTED INCREASING, HENCE KEEPING IN MIND THE DEMAND OF THE CUSTOMERS, “ROOPSI KOSA SAREE” CHANGED ITS STYLE A BIT AND STARTED SELLING KOSA AS WELL AS OTHER VARIETIES OF CLOTHES IN ITS BUSINESS. WHEN INTRODUCED, IT RECEIVED AN IMPRESSIVE RESPONSE FROM CONSUMERS/CUSTOMERS. DUE TO CORDIAL BEHAVIOR WITH THE OPERATORS OF ROOPSI INSTITUTE, THE CUSTOMERS USED TO PLACE THEIR DEMANDS WITHOUT HESITATION, WHICH WAS OFTEN MADE AVAILABLE TO THE CUSTOMERS BY THE INSTITUTE, AS A RESULT OF WHICH, WITH TIME THE NATURE OF THE ESTABLISHMENT CHANGED FROM KOSA TO OTHER READYMADES AND SAREES, DUE TO WHICH THE NAME OF THE SHOP WAS CHANGED TO ” “ROOPSI GARMENTS”. ALONG WITH THE INCREASE IN THE NUMBER OF CUSTOMERS, SOME EMPLOYEES ALSO JOINED THE INSTITUTE. DUE TO THE NEED TO EXPAND THE ESTABLISHMENT, THE FIRST EXPANSION OF “ROOPSI” WAS DONE IN THE YEAR 2004. WITH THE EXPANSION, THE DEMAND OF THE SHOP’S VARIETY OF CLOTHES AMONG THE CUSTOMERS KEPT INCREASING, GRADUALLY CUSTOMERS ALSO STARTED JOINING ROOPSI AND WITH THE AIM OF PROVIDING PROMPT SERVICE TO THE CUSTOMERS, THE NUMBER OF EMPLOYEES IN ROOPSI WAS ALSO EXPANDED.

AS A RESULT AFFECTION OF THE RESPECTED CUSTOMERS, THE SECOND EXPANSION OF “ROOPSI” WAS DONE IN THE YEAR 2010, DUE TO WHICH, IN ORDER TO PROVIDE MORE FACILITIES TO THE CUSTOMERS, READYMADE CLOTHES WERE CLASSIFIED AND ON THE FIRST FLOOR, MEN’S WEAR, KIDS WEAR, SAREES, UNDERGARMENTS, SHOOTING ETC. SEPARATE COUNTERS WERE SET UP FOR SHIRTING AND HANDLOOM SECTIONS. DUE TO CONTINUOUS APPRECIATION FROM THE CUSTOMERS, ROOPSI’S THIRD EXPANSION WAS DONE IN THE YEAR 2011. ALONG WITH THESE EXPANSIONS, ROOPSI GARMENTS HAD CREATED ITS OWN IDENTITY IN THE MARKET AND IN THIS TWO DECADES OF EXPANSION, “ROOPSI” HAD BECOME A WELL-KNOWN NAME IN RAIGARH AND SURROUNDING DISTRICTS AND RURAL AREAS AS WELL. ROOPSI HAD INDELIBLE MARK ON ITS POPULARITY AND TRUST AMONG THE CUSTOMERS. AS A RESULT OF CUSTOMERS’ SUGGESTIONS AND AFFECTION, ROOPSI PARIVAR IS NOW ONE OF THE FAMOUS CLOTHING SHOPS. WITH ONLINE MARKETING BECOMING A TREND, THE ROOPSI FAMILY IS ALSO GOING TO ADOPT SUCH CHANGES AND LAUNCH A NEW FIRM “ROOPSI MEGA MART”, SO THAT WE CAN BUILD A CONNECT BOTH OFFLINE AND ONLINE. NOW OUR ONLY ENDEAVOR IS TO MAINTAIN THE AFFECTION AND TRUST OF THE CUSTOMERS AND TO BE ABLE TO FULFILL ALL THEIR DEMANDS. WITH THIS DESIRE …………………………………..

YOURS VERY OWN ROOPSI FAMILY